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1. Understanding Michael Porter : the essential guide to competition and strategy

by Magretta, Joan.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Harvard Business School Press 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012 MAG] (1).

2. Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant

by Kim, W.Chan.

Edition: Expanded editionMaterial type: book Book Publisher: New Delhi Harvard Business School Press 2005 , 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (7).

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